CINEMA ADVERTISING
When to use it:
- If you want to run an ad just like TV but you don’t have the budget or want the wastage of hitting areas that are irrelevant to you (i.e. you can buy ads at one cinema)
- To reach local people who are out and about, spending money cinema is an ideal medium
- Young people and families are heavy cinema users
- Cinema is especially effective at reaching people who don’t read local papers/respond to fliers
- You can buy cinema by locations (CINEads), by demographic (MAP - Movie Audience Preferred) or choosing a particular movie (Follow Film)
- Cinema is one of the few media channels with a growth in spend over the past 12 months
7 out of 10 people travel less than 10kms to see a movie so it is a very effective local advertising medium.
8 out of 10 people shop at the same shopping centre where they go to the movies
Cinema
- 70% Australians go to the movies! Cinema is the most popular cultural activity in Australia
- Cinema has a captive and attentive audience with very low ad avoidance (average 15 min dwell time before advertised start time)
- Cinema provides heightened audio/visual intensity unlike any other medium and can be especially effective in making Community message communication easier to remember (Research proves cinema has 6 x recall of TV )
- Cinema makes your message more memorable. Research shows cinema to increase main message cut through (i.e. recall of ad content) to be 156% higher than using TV or online video alone
- Proven performance, many councils use their local cinema/s as part of their ongoing awareness campaigns. www.cineads.com.au/categorylist/councils.
Production
- CINEads specializes in creating low cost digital motion graphic commercials.nema…