Radio
96FM
96FM HAS THE MOST LISTENERS AGED 18+ OF ALL PERTH STATIONS, BUT THEIR CORE LISTENERSHIP COMES FROM ALL PEOPLE AGED 40-54.
The station is male skewed, but is female friendly, with a consistently even split of males and female listeners. 96FM has an extremely high concentration of tradespeople and people who are self-employed with average household incomes exceeding 106k (higher than the Perth average).
With a music strategy centered around ‘Real Music’, the talent embody this and bring with them, warm, welcoming and engaging personalities Perth can wake up to and spend the day with.
You’ll hear only the best in real music, with the likes of U2, Queen, Elton John, Cold Chisel, The Rolling Stones, Pink and more.
Everything you hear on-air and stream online has the station’s Real Music positioning at its core.