THERE ARE THREE KEY FREE-TO-AIR COMMERCIAL TELEVISION NETWORKS THAT REACH ALL THE CAPITAL CITIES ACROSS AUSTRALIA: NETWORK 10, NETWORK 9 AND NETWORK 7.

These television networks can reach a very large part of the overall Australian population and can also be bought via catch up mediums.

Network 10 focuses on drawing in an under 50’s network with some of their most popular shows including The Project, The Bachelor and Bachelorette and Survivor. 

Network 9 focuses more on family friendly and local content with some of their key programming including shows like The Block, The Voice and Married at First Sight.

While Network 7 is skewed towards an older audience with their highest rating shows including Today Tonight News, Home and Away and Australia’s Got Talent.

CATCH UP TV

Catch Up TV is an extension of regular TV, allowing people who miss a programme to view it on demand.

Each TV station has a specific Catch Up platform and recently we’re seeing an increase in popularity across this medium.

Some of the benefits of Catch Up TV are:

• It generates more attention as it takes up 100% of the screen and is 100% viewable with no scrolling down the screen
• As it aligns with heavily regulated TV programming, it appears in brand safe environments
• As there are less ads on catch-up TV, 54% of people say they are likely to watch them more closely
• They allow for more specific and tailored targeting of messaging to relevant audiences