Following a rigorous tender process, WALGA is pleased to continue our strong relationship with Marketforce. Their knowledge of the Local Government sector and its advertising requirements is second to none and we look forward to evolving the contract over this new term to achieve the greatest benefit for WALGA Members.
The aim of the tender is to maximise the value of the Local Government sector’s total annual advertising spend through collective purchasing. The ability to secure whole of sector media rates predicated on the collective Local Government spend is heavily influenced by the use of this contract, as demonstrated by the WALGA Member savings achieved which have exceeded $1.7 million per annum for the past three years.
Advertising undertaken by Local Governments is critically important to help keep people informed and updated on what’s happening in and around their local communities. The advertising can vary significantly in nature ranging from small local notices on roads, rubbish collections and libraries, and statutory notices, right through to large integrated campaigns around destination marketing.
Due to the ever-changing media landscape, it is vital Local Governments make informed decisions on their channel placement in a cost-effective manner.
As demonstrated by the services profiled in this Buyers Guide, the range of media available are both extensive and integrated.
The major benefits of the media agency services arrangement with Marketforce are:
- Using the full potential of the sector’s collective advertising spend to negotiate preferential rates and terms with media outlets.
- Delivery of significant discounts in advertising rates to Members. From 2015 - 2019, these savings were around $4 million.
- Access to media discounts to support whole of sector promotional and advocacy campaigns.
- Allocation of an in-kind contribution of free media space for the sector, which can be used for initiatives such as the monthly WALGA President’s Column in The West Australian newspaper.
All Members have access to the discounted local government advertising rates available across media channels detailed in this Guide. In order to receive a quote on any advertising request, whether it be a one-off insertion or a fully planned campaign, local government staff are encouraged to login to Marketforce’s online booking system (ADSplus).
Your assigned Account Manager will access these local government rates and provide a detailed cost estimate itemising the media involved, insertion dates, sizes of adverts as well as the rates involved. All quotes are provided to Members for approval prior to the booking and placement of the advertising.
Members are encouraged to contact WALGA’s Business Development Manager, Andrew Blitz, with any questions about the contract on (08) 9213 2046 or by email: ablitz@walga.asn.au
WALGA invites all Members and Associate Members to take full advantage of the benefits that are available for the unity and strength at whole of Local Government sector level, leading to the impressive outcomes that this Contract offers.
