SOCIAL

A significant portion of the population are using social media platforms every day, with Facebook and Instagram being the two largest platforms used. These platforms can capture users’ data, which is used to more accurately target audiences with paid ads that are more relevant to them.

These ads can come in various types of formats to suit the campaign, including video, static posts and carousels (multiple images you swipe through). These ads then show up in people’s newsfeeds and allow the user to click through to a website or microsite.

Depending on the type of ad and the targeting overlayed, social media can help to provide awareness, engage the audience, maintain brand affinity and loyalty and help boost website traffic.
These ads are bought on a variable cost-per-click, cost-per 10 second video view, or a cost per thousand impression basis (depending on the campaign objective).

Social Media Management

At Marketforce we appreciate the role paid social media plays in gaining new followers, increasing reach and engagement. We believe it is important to mirror your marketing strategy and brand elements in your social media, to give a consistent message and to grow an engaged audience.

We offer different management packages and we can tailor to suit your needs as well.

Based on different business objectives and budgets we can offer the following services, although not limited to:

• Auditing current social media platforms
• Creating and implementing a social media strategy
• Preparing a content plan
• Scheduling posts
• Responding to comments / messages online
• Reporting analytics
• Social media training

We are happy to be your social media team, lead your social team, work with your social team or give a session on best practice.