AIRPORT ADVERTISING

WITH 13.7 MILLION PEOPLE PASSING THROUGH PERTH AIRPORT LAST YEAR ALONG, A NUMBER WHICH HAS TRIPLED IN THE PAST TEN YEARS, PERTH AIRPORT HAS BECOME A SIGNIFICANT ADDITION TO OUTDOOR ADVERTISING. WITH HIGH EXPOSURE RATES, AND A HIGH RATE OF ACTION AS A DIRECT INFLUENCE OF SEEING ADVERTS DURING TRAVELLER DWELL TIME, PERTH AIRPORT OFFERS LOTS OF OPTIONS FOR YOUR ADVERTISING NEEDS:

Regional airports
Advertising opportunities also exist beyond the domestic/ international terminals in Perth at various regional airports across WA including Newman, Kalgoorlie, Port Hedland, Geraldton, Karratha and Onslow. These sites can help your messaging target regular travelers into these locations.

T1 International
Housing all international flights except for Qantas, T1 targets Perth residents traveling overseas. With an average dwell time of 90 minutes, between check-in and boarding, there’s ample opportunity for advertising along their passenger journey to be absorbed and engaged in. It’s also a great way for Local Government to engage International tourists, who are arriving into Perth looking for ideas
on how to spend their time in the city.

T1 Domestic Virgin
T1 Domestic Virgin is the home to all Virgin Domestic and Virgin Regional flights. With a high proportion of younger travellers passing through, this terminal is ideal for targeting a younger audience who are either regular leisure travellers or travelling for work including FIFO.

T2 Regional
T2 Regional airport is designed specifically for the regional FIFO Market. With a steady stream of largely males in the early to mid-level of their career travelling from this terminal for work, it’s ideal for targeting high income earners who are just starting to settle down.

T3 Jetstar/Qantas International & T4 Qantas
T3 and T4 are home to the rest of the domestic flights and Qantas-run international flights. With a large proportion of travellers coming through these terminals including interstate and international travellers, the promotion of tourism is significant in these terminals. T3 Qantas International will continue to grow audience numbers as direct flights to London, Tokyo, Paris and Beijing launch in the coming years, making Perth Airport a pivotal stop over point for overseas travellers. T4 Qantas has a large volume of FIFO and business travellers, as well as high end flyers who prefer to travel with a trusted and established brand.