TRANSIT ADVERTISING

TRANSIT PRODUCES MEMORY ENCODING 20% HIGHER THAN STATIC FORMATS, MEANING THE UTILISATION OF TRANSIT TO HELP SPREAD YOUR MESSAGE WILL STAY IN THE AUDIENCES MIND LONGER. THERE ARE VARIOUS TRANSIT OPTIONS AVAILABLE TO BE USED IN LOCAL GOVERNMENT ADVERTISING:

Bus Advertising

Bus advertising is a cost-effective, unique format that speaks to a captive audience with the down-time to read and absorb brand messages. Ideal for tactical or promotional campaigns.

There are a variety of different formats available to local government when choosing bus advertising:

Metroback: Cost efficient and complimentary format providing eye level exposure to motorists and pedestrians.

Portrait Back: Striking portrait format providing eye level exposure to motorists and pedestrians, facilitating broad distribution and flexible campaign weights.

Portrait Side: High demand portrait format perfect for attracting attention while driving cost effective reach and frequency across key metro markets.

Fullback: The Full Back makes a statement at every turn. With its large, rear visual positioning, it creates a high propensity to engage with a range of vehicle and pedestrian traffic.

Showcase: Showcase brands boldly at scale. Speaking directly to large audiences, delivering the impact of a billboard, amplified by being on the move.

Megaside: Akin to a moving large format Billboard, the Megaside format boasts stature, impact, exposure and frequency all the while covering the CBD and key suburban locations.

Maxibus: Dominates the streetscape, commands attention everywhere it travels, ensures saliency and increases the perceived size, success and quality of your brand.