RAIL ADVERTISING

RAIL ALLOWS LOCAL GOVERNMENT TO TAKE ADVANTAGE OF PASSENGER DWELL TIME BETWEEN TRAINS TO PROMOTE THEIR MESSAGE.

Through different formats including large format static panels, XTrack TV and the City Link digital, you can target passengers moving in and out of CBD. With rail commuters spending an average
of 11.9 minutes on rail platforms daily, 42% of these commuters read the ads time and time again, making it a great way to target those who aren’t spending as much time on the road.

The option to also book static train interior panels means that the Local Government can also take a journey with the passengers, reinforcing their message as they physically travel to their next location. This also allows for the Local Government to take advantage of the time that occurs between destinations, allowing for a high level of involvement to be generated.